Cordlife Group Limited
Annual Report 2016
8
CEO’s Message
“Over the years, we have
established a strong
and trusted healthcare
brand and as a regional
market leader in cord
blood banking.”
DEAR VALUED SHAREHOLDERS,
Since the Group’s listing in 2012, Cordlife has established a rm
foundation for its business in the mother and child healthcare industry.
Over the years, we have established a strong and trusted healthcare
brand and as a regional market leader in cord blood banking. Our clients
trust us to provide them with reliable consumer healthcare solutions
and the Group’s best practices are evidenced by our two world-class
accreditation standards – AABB and FACT-Netcord.
Going forward, our immediate aim is to refocus the Company on achieving
excellence in our core business activities. To this end, we want to drive
organic growth through a “back to basics” approach.
Focus on Core Competencies
Firstly, we have to sharpen our focus on our existing businesses and
our key strengths, competitive advantages and technical capabilities.
The value of Cordlife to our clients lies in us being a trusted provider
of consumer healthcare products and services, especially in the mother
and child segment.
Regionally, we believe we have achieved excellence in terms of
professionalism, technical expertise and reliability. These competitive
advantages need to be continually reinforced through staff training and
development. We also need to improve other key areas of competency
such as marketing, customer service and product innovation.
Unlocking Network Value and Synergies
Through the years, we have established a wide and deep network of
stakeholders and partners in the region. As a speci c strategic thrust of
the Group, we need to grow and nurture this network.
The intrinsic value of this vast network needs to be unlocked through
wider and deeper engagement with our stakeholders and partners –
“The various key business strategies of the Group
can only be executed successfully with a team that is
anchored on the right values and beliefs with the right
blend of experience, diversity and energy. I am happy
to note that this team is largely in place and we are
well poised to bring the Group forward.”
