Ms. Jamie Woon is responsible for the strategic and
operational aspects of the Group’s businesses and oversees
all of Cordlife’s banking businesses. Her job scope also
includes identifying and implementing group-wide
business growth strategies, strategizing innovation to meet
the Group’s overall financial and non-financial goals and
ensuring that quality policies and objectives are established
and met.
She joined LCL in October 2006 as Regional Marketing
Manager and rose to become Head of Group Marketing and
Corporate Communications. Her responsibilities included
developing global marketing strategies and providing
strategic directions to each country’s marketing team.
Ms. Woon also spearheaded a group-wide rebranding
campaign to enhance Cordlife’s public image. In 2013, she
took on the role as Director of Hong Kong, where she was
in charge of Cordlife’s business in Hong Kong.
Prior to joining the Group, Ms. Woon was the Country
Marketing Manager of Singapore and Malaysia with
California Fitness for about 2 years where she was
responsible for expanding the company’s market share
through marketing and branding campaigns. She also
held various positions at the National Kidney Foundation
(NKF) from 1998 to 2004, including her last position as
Head of Communications Centre where she managed the
organisation’s outbound and inbound call centre as well as
end-to-end telemarketing fundraising project management.
Ms. Woon obtained a Master of Business Administration
from the Nanyang Technological University in 2012. She
also graduated with a Bachelor of Science (Marketing) from
the University of Wales and a Diploma in Chemical Process
Technology from Singapore Polytechnic.
Ms. Tan Huiying is responsible for the Group’s diagnostics-
related product portfolio and business. Her job scope
includes developing and implementing growth and
product strategies for the Group’s relatively new diagnostics
business to meet financial and non-financial goals. She
works closely with the respective countries’ directors to
launch the diagnostics products and grow the business in
various countries.
She joined the Group as Business Development/Technical
Executive in June 2006, where she was involved with
technical and quality assurance projects, including facility
design and build, installation of quality management
systems for ISO9001 certification. Since then, she has taken
on various regional operations and business development
roles at Cordlife such as Senior Business Development
Manager from August 2010 to March 2013 and Director
(Philippines) from March 2013 to January 2014. As Director
(Philippines) and Senior Business Development Manager,
she was responsible for the overall business and operations
in the Philippines.
Ms. Tan obtained a Bachelor of Science (Honours) degree
in Life Sciences from National University of Singapore,
graduating in 2006. She also obtained her Master of Business
Administration degree with Accountancy and Finance
specialisations from Nanyang Technological University in
July 2013 and was placed on the Dean’s Honours List. She is
currently a non-practising member of Institute of Singapore
Chartered Accountants (formerly ICPAS) since June 2013.
MS. JAMIE WOON GEOK
PENG
BUSINESS UNIT DIRECTOR,
BANKING
MS. TAN HUIYING
BUSINESS UNIT DIRECTOR,
DIAGNOSTICS
29
CORDLIFE GROUP LIMITED
| ANNUAL REPORT 2015
SENIOR
MANAGEMENT TEAM
